“Get your reps in.” It’s a phrase that has been borrowed from the world of fitness and sports, where repetition is key to perfecting form, increasing stamina, and building muscle. However, this concept isn’t exclusive to the gym or the playing field. It applies equally to the world of business, where skills such as business development calls, marketing presentations, and face-to-face client meetings need to be honed and mastered.
In the realm of business, “getting your reps in” translates to frequent practice, constant learning, and, most importantly, embracing failure as a stepping stone toward success.
Here’s how.
Failing Fast, Failing Often
The fear of failure can be paralyzing. It can stop us dead in our tracks, preventing us from taking risks or trying new approaches. However, in the context of “getting your reps in,” failure is not only expected but it is also welcomed.
The principle of ‘failing fast and failing often’ encourages us to step outside of our comfort zones and try different strategies. Whether it’s a new sales pitch, a unique marketing campaign, or a different approach to client interaction, each attempt—successful or not—provides us with valuable insights and lessons.
The Power of Recovery
While failure is an integral part of the process, so too is recovery. The ability to bounce back quickly from setbacks separates those who ultimately succeed from those who don’t.
Recovering quickly doesn’t mean brushing off failures or ignoring them. Instead, it involves reflecting on these experiences, understanding what went wrong, and using this knowledge to improve future attempts. It’s about turning every failure into a learning opportunity, thus making every rep count.
Learning What Works and What Doesn’t
The more reps you put in—be it in business development calls, marketing presentations, or client meetings—the clearer it becomes what works and what doesn’t. This clarity is invaluable. It allows you to refine your techniques, focus on effective strategies, and discard what’s not yielding results.
Remember, every industry titan and business mogul you admire today didn’t reach their status overnight. They’ve had their fair share of failures and setbacks. But they kept going, kept learning, and kept improving. They got their reps in.
Mastering any skill takes time, effort, and a lot of practice. In the business world, this means making those business development calls, crafting and delivering those marketing presentations, and engaging in those client meetings repeatedly.
Embrace the principle of “get your reps in.” Don’t be afraid to fail fast and often, recover quickly, and learn from each experience. This is the path to mastery, the route to success. After all, as the saying goes, practice makes perfect. And in the pursuit of perfection, every rep counts.
To reach us: [Call: 631-824-4441, Email: mike@synchronytalentpartners.com]